About The Source

The Source (French: La Source; incorporated as “The Source (Bell) Electronics Inc.”) is one of Canada’s leading consumer electronics and cell phone retailers with over 650 locations across Canada. The chain goes back over 40 years in Canada, initially as Radio Shack and later as The Source by Circuit City. The Source is now owned by BCE Inc., which purchased the assets of InterTAN from its parent, American retailer Circuit City, in 2009. The Source is a unit of 4458729 Canada Inc. and is based in Barrie, Ontario.


The Source stocks a wide array of products. Most of the products are consumer electronics, including: cellular phones, computers, computer accessories, televisions, DVD players, Blu-ray players, home theatre systems, clock radios, traditional telephones, toys, SiriusXM satellite radio, console gaming equipment, cables (such as HDMI, DVI, RCA, Component, Composite, VGA, S-VIDEO, USB, SERIAL, etc.), Bell devices, Virgin Mobile devices, Bell TV, and MP3 players, as well as a large selection of headphones including the Monster and Skullcandy headphone line-up.

Product importing

The Source imports a large number of items from various parts of Asia including Hong Kong and China. Many of the self branded products come directly from Asia and carry in-house names like Fluid, InStudio, Headrush, Gnarly Fish, Kapsule, and Nexxtech.

Source: Wikipedia

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