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No FrillsFrom Wikipedia, the free encyclopedia

No Frills (corporately styled nofrills) is a chain of deep discount supermarkets in Canada, owned by Loblaw Companies Limited, a subsidiary of George Weston Limited. There are over 200 franchise stores located in eight Canadian provinces – Ontario, Alberta, British Columbia, Saskatchewan, New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador.

The first No Frills store – a converted Loblaws outlet previously slated for closure – was launched in East York, Toronto, on July 5, 1978.

While it offered a very limited range of goods and only the most basic customer service, the store promoted discount prices. The opening of the prototype outlet coincided with a period of rising inflation rates and consumer complaints regarding the high price of food.

Similar limited variety supermarkets had been in operation in Europe for a number of years and in some countries had captured significant market share.

Source: No Frills (grocery store) – Wikipedia, the free encyclopedia

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